The Paradox of Choice

The Paradox of Choice

Rational-choice theory attempts to explain human choice by assuming we are rational choosers, have well ordered preferences, and have information on costs and benefits. It also assumes we compare options on the basis of preference, value or utility. Additionally, the...

Try the Positive Voices newsletter

We get it, pop-ups are annoying. They aren't our favorite either. But, actually, that's the point: The Internet is full of distraction, and Positive Voices' content requires reflection. So why not get our messages straight to your inbox? You in?

You have Successfully Subscribed!

Free Download of our
“Science of Goal Achievement” Workbook


Learn scientifically validated strategies that have been shown to increase goal attainment by 150%

Your free eBook is on the way! Please check your email.